Primary logo
The default. Use it on white and light backgrounds whenever there is room for the full name.
Proportions: 5 : 1
Media kit
Our logo, and how to use it.
The official Unlock Germany logo files, our colours and fonts, and a few simple rules. For press, partners and anyone who writes about us or links to us.
Logo files
Eight versions, one logo.
Every file is the official logo, ready to use. SVG scales to any size and suits print. PNG has a transparent background and suits everything else.
Logo for dark backgrounds
The same logo with a white name. Use it on navy, on other dark colours and on dark photos.
Proportions: 5 : 1
Website logo
The version in the header of our website: the U and "nlock" inside a navy badge. For light backgrounds, wherever you want to match the site.
Proportions: 5.4 : 1
Website logo for dark backgrounds
The website logo without the badge, in white. For navy and other dark backgrounds.
Proportions: 6.5 : 1
Website logo, white badge
The website logo with the badge kept, in white with a navy name. For navy and other dark backgrounds when the badge should stay visible.
Proportions: 5.4 : 1
Stacked logo with tagline
For square and tall spaces: posters, event screens, the last frame of a video. Light backgrounds only.
Proportions: 1.6 : 1
App icon
The symbol on its own. For profile pictures, app icons and places where our name is already written next to it.
Proportions: 1 : 1
Favicon
A flat version of the symbol for very small sizes, like browser tabs and bookmarks. Below 32 pixels, use this one.
Proportions: 1 : 1
Space and size
Give it room.
The logo works best with space around it and at a size where the name is easy to read.
Clear space
Keep free space on every side of the logo, at least half the height of the symbol. No text, edges or other logos inside it.
Minimum size
- Primary and dark-background logo: 120 px wide on screen, 30 mm in print.
- Stacked logo: 80 px wide on screen, 20 mm in print.
- App icon: 32 px. Smaller than that, use the favicon.
Proportions
Always scale the logo as a whole. Never stretch, squeeze or crop it, and never move the symbol and the name apart or swap one for the other.
In use
How it looks in practice.
The same files, in the places they show up most.
Making Germany make sense.
Unlock GermanyMaking Germany make sense.Unlock Germany Do and don't
Keep it recognisable.
Please do
- Use the files from this page exactly as they are.
- Use the primary logo on light backgrounds and the dark-background logo on dark ones.
- Keep the clear space and the minimum size.
- Link the logo to our website when you use it online.
Please don't
Colours
Navy, blue and a little warmth.
The colours of the logo and the website. Please use them exactly as given.
Navy
#00325B
RGB 0, 50, 91
The name in the logo, headlines
Tile blue
#0C5AA6
RGB 12, 90, 166
Symbol tile, top of the gradient
Tile navy
#002A4E
RGB 0, 42, 78
Symbol tile, bottom of the gradient
Sky
#7BB3FB
RGB 123, 179, 251
The arrow in the symbol
Mist
#F4F7FA
RGB 244, 247, 250
The U in the symbol, light backgrounds
Slate
#6B7F92
RGB 107, 127, 146
The tagline, secondary text
Azure
#1E6FD0
RGB 30, 111, 208
Links and highlights
Amber
#E5A042
RGB 229, 160, 66
Accent, used sparingly
Fonts
Two free fonts.
Both are free to use under the SIL Open Font License and available on Google Fonts.
Aa
Hanken Grotesk
The name in the logo, every headline and all body text.
Making Germany make sense.
SIL Open Font LicenseView on Google Fonts
Aa
Newsreader
Now and then, for large figures and quotes.
Making Germany make sense.
SIL Open Font LicenseView on Google Fonts
Writing about us
How to name us.
- Unlock Germany is two words, with a capital U and a capital G. Please don't write UnlockGermany, Unlock-Germany or UG.
- Our tagline is "Making Germany make sense.", in English in every language, with the full stop.
- We introduce people to carefully selected partners. The advice comes from our partners' licensed advisors, so please don't describe Unlock Germany as an adviser.
- Our partners' names and logos belong to them. Please ask us before you show our logo next to a partner's.
About Unlock Germany
A short description you are welcome to copy.
Understand the German financial system and set yourself up right, in plain words. Insurance, investing, pensions and taxes, from locals, for everyone. An independent platform with carefully selected partners.
Tagline
Making Germany make sense.
How we are paid
Unlock Germany is an independent platform with carefully selected partners. Our partners pay us for introductions.
Questions or a request?
For press requests, interviews, other file formats or permission to show our logo next to yours, write to us.