Grow your business

A good product is not a way into the German market.

Companies rarely fail here on quality. They fail on how decisions are made in this market, who is trusted, and what a first conversation is supposed to sound like. Market entry, your brand, the right partners and your first customers: our partner Pontaro works on them with you, localised to Germany, rather than advising from the sideline.

Start the free check
What most people miss

Where companies lose the market

The product is fine. The way in is what nobody explained.

A translated pitch is not a German pitch

What convinces buyers at home can fall flat here. The message, the proof and the sales documents have to fit how this market decides.

The right partner is hard to read from outside

Who is reliable, what they expect, and how a cooperation is structured so that it holds. A mistake here costs a year, not a week.

Language is not the problem

People from different cultures decide, and trust, differently. Fluent words on top of the wrong assumptions still miss.

Illustrative figures for a typical international household in Germany, not a calculation for you.

What gets sorted

What Pontaro works on with you

  • Which markets to enter first, and a market entry strategy that holds
  • Your offer, pitch and prices localised to how German buyers decide
  • Partners selected and assessed, with cooperation models that carry weight
  • A brand and positioning that read the same in every country you work in
How it works

Three steps. The first one is free and takes two minutes.

1

Tell us where you stand

Already active in Germany or still planning. Product, target customers, what has worked at home. The free check gets the basics; the free first conversation with our partner gets the rest.

2

Get a clear read

Pontaro gives you causes, potential and risks, and which next steps make sense. For more complex plans, a short analysis on site, from one day to at most two weeks, before anything is decided.

3

Work on it in modules

Market entry, partnerships, sales, positioning, organisation or team development, hands-on and in the language of the market. You take the part that moves you forward.

Our business development partner

Pontaro

Hands-on international consulting from Berlin, across Germany, Poland and the Netherlands, in four languages at negotiation level. The first conversation is free and non-binding, and worth having even if it ends there.

What Pontaro does
Questions everyone asks

Good to know.

Is this only for companies coming from abroad?

No. Pontaro works with companies and organisations that work across borders, across Germany, Poland and the Netherlands. The first conversation shows whether your plan is one they can help with, and says so honestly if it is not.

What does the first conversation cost?

Nothing. The first call booked here is free and non-binding, and Pontaro ends it with a clear read of your situation and the next steps that make sense. Unlock Germany charges you no fee. Our partners pay us for introductions, and a partner may charge for its own services.

How does this fit with Find funding?

Growing the business and financing the plan are two sides of the same plan. Estrach & Jung handles loans, grants and investors; Pontaro handles the market. You can book both here.

Free, no sign-up to start

Find out where your plan stands in this market.

About two minutes of questions, then a personal report: what is sorted, what is quietly costing you money, and what to fix first.